Additionally, Chilton noted that Blizzard was warming to the idea of reconfiguring World of Warcraft as a free-to-play title.

I’ve always wondered how long until WoW went free-to-play. With their recent additions to their online store, and the dwindling population, I expect it’s now only a matter of time before we see a completely free version.

Blizzard on <i>World of Warcraft</i>: We’d be lost without casuals
“Audiences always evolve,” says <i>World of Warcraft</i> lead designer Tom Chilton, in explaining <i>Mists of Pandaria</i> shift toward casual. He adds Blizzard is also warming to the idea of a F2P <i>WoW</i>.