It's been almost two years since I stepped away from my role as lead web developer at an interactive design agency here in Seattle and returned to freelance work. In a post I wrote, I talked about wanting to work with a more creative mix of clients on a personal level, whether they needed a fresh portfolio, an online shop, or a blog/publication.
That move opened doors in a few unexpected ways. My work even grew to the point of allowing me to retire the Underlost XYZ name in favor of Boredable. The change wasn't just cosmetic. It allowed me to split in my schedule: part of my week is still devoted to larger companies I have known and worked with for years, while the rest is reserved for smaller, experimental projects that thrive on quick feedback and hands‑on guidance.
Writing code remains a core passion and hobby, yet the real excitement comes when someone launches a product and rings up their first sale, lands a new subscriber to their blog, or secures a new role because the portfolio we built showcased their talent.
Over time, my work has gone beyond just building a website as well. I've been organizing brand labs, helping improve UX, SEO, marketing, and infrastructure, and even broader help, like server setup, sales strategy, and even how to incorporate AI. So I decided to wrap that range of support into a single program called the Launch Lab!
If you visited the site earlier this year, you might have noticed these options quietly listed on a few pages. After gathering early feedback, I'm ready to introduce them officially. Best of all, I can now offer a variety of tiers, making it affordable for for my help, starting at just $99 a session:
Starter
The Starter is ideal when you have a landing page or modest portfolio and want professional feedback. I study your site, benchmark it against peers, and send a report that highlights strengths and flags improvements that can lift credibility and traction. We can also have a quick Q & A session tha
Small Sprint
Best for teams that notice slow pages, slipping sales, or sporadic bugs. I audit performance metrics, analytics trends, social reach, and sales flows, then walk you through the findings. We finish with a clear order of work so your next steps move the needle.
The Essentials
A monthly partnership that helps solo founders or small teams develop new content, improve search ranking, and sharpen their product roadmap. Starting at $670 per month, the engagement includes unlimited email support and optional weekly check‑ins. Multi‑month retainers receive discounted rates, and six‑month commitments bring routine upkeep at no extra charge.
Accelerator
For companies that need continuous development and fast feature delivery. I help build complex new functionality, refine infrastructure, and handle smaller requests on demand. Unlimited email, weekly calls, and real‑time chat keep progress visible.
Not sure what’s best for you? I still offer the same hourly rates for projects of all sizes!