People don’t like advertising almost as a general rule; Advertising is simply The Way It Is. People who make content learn to like it, because they want to make content, and they also want to eat food and sleep under a roof, and the opportunity to do both at the same time seems like a pretty good idea.
Honestly, I thought this was a joke at first. It falls way beyond what Kickstarter was meant for- that is, time-limited projects. Either way, it’s an interesting take on the crowdfunding issue.