“The world thinks we’re making Titanfall 3 and we’re not – this is what we’re making,” he said. “To try and convince a skeptical audience for months with trailers and hands-on articles, we’re just like, ‘Let the game speak for itself’ – it’s the most powerful antidote to potential problems. We’re doing a free to play game, with essentially loot boxes, after we were bought by EA, and it’s not Titanfall 3. It’s the perfect recipe for a marketing plan to go awry, so why have that – let’s just ship the game and let players play.”
This was…a very smart move. No one would have cared about the hype of another battle royale game coming soon. Instead, they hit 1 million unique logins within 24 hours.
But the real story here, is that Titanfall 3 was in development. With the poor sales of the previous game, I’m not surprised if EA canceled development of 3 and repurposed it into Apex Legends. Either way, it will be a long time before we a proper third game in the series.